- geodemographic segment
- segment m géodémographique
English-French business dictionary. 2013.
English-French business dictionary. 2013.
Geodemographic segmentation — is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences… … Wikipedia
Market segmentation — Marketing Key concepts Product marketing · Pricing … Wikipedia
market segmentation — The division of a market into homogeneous groups of consumers, each of which can be expected to respond to a different marketing mix There are numerous ways of segmenting markets, the more traditional being by age, sex, family size, income,… … Big dictionary of business and management